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Key Activities in Web Design.

The design process of a website which includes writing markup for a client and encompasses many skills and disciplines in the production and maintenance of a website is referred to as web design. The different skills and disciplines include web graphic design, interface design, user experience design, search engine optimization and authoring which include standardized code and proprietary software. It is a key requirement when doing web design to be conscious of the web usability which is the ease of use of a website. If the individual is also mandated with creating mark up, he/she should also be well updated to the web accessibility guidelines. Due to the many aspects of web design, some web designers may work as a team each covering a different aspect although there are some designers who are able to manage all the aspects. Web engineering which is a broader scope of web development usually overlaps with web design but the major focus of web engineering are the methodologies, techniques, and tools that form the foundation for web application development which supports their design, development, evolution, and evaluation.

There are a variety of tools used in each production process during web design and they are regularly updated by newer standards and software. Vector and raster graphics editor are the mainly used graphic editors editor for creating web formatted imagery or design prototypes. Images in vector graphics are represented by the use of polygons where the image is saved in any vector graphics format such as WMF and PDF. Raster graphics use dot matrix data structure representing a grid of pixels or points of color viewable on a monitor which can be saved in any bitmap or raster format such as JPEG and GIF. The W3C standards like HTML and CSS are some of the available technologies that can be used in web design. Online proprietary tools provided by web hosting companies which are intended for users to build their private site or it can be done by an offline software running on a computer creating pages and then these pages can be published on any host can be used during web design to create a website. Web design process also uses other tools to check on how the website is working such as the markup validators for checking validity and other testing tools for usability and accessibility to ensure all the guidelines for web accessibility have been met.

A web designer works hand in hand with a web developer in the web design process when creating a website. The visual aspect of a web page are the main focus of a web designer which includes the layout coloring and typography of a web page. Knowledge in the markup language for a web designer is key and it is a system involved in annotating a document in a way that it is syntactically distinguishable from a text such as the HTML and CSS.